Brands: It's Time to Pay Attention to Women's Sports
4 days ago
In the fast-paced, ever-evolving world of sports, women’s sports are no longer just a side story—they're the main event. For years, outdated myths and half-baked assumptions side-lined women’s sports, but the game has changed. If your brand is still sleeping on this, it’s time to wake up. Women’s sports are not just “emerging”; they’ve become a cultural juggernaut, rewriting the rules of engagement, fandom, and business.
Ilona Maher’s UK Rugby Debut: Breaking Records and Elevating Women’s Sport
14 days ago
Yesterday, history was made at Ashton Gate as US rugby star Ilona Maher made her UK debut for the Bristol Bears. The energy was electric, the stakes were high, and the record-breaking home crowd of 9,248 fans turned out to witness something truly special. This wasn’t just a win for rugby—it was a monumental moment for women’s sport.
THE 2024 WNBA DRAFT 'FITS ARE A STYLISH WAKE-UP CALL
IT'S ABOUT TIME FASHION STOPPED SLEEPING ON WOMEN'S BASKETBALL
The Stylish Revolution of the WNBA...
Best Dressed Women At The 2024 WNBA Draft
Few outfits over the course of a professional athlete's life, if any, are a bigger deal than the draft outfit.
From NFL hopefuls to NBA draftees to WNBA selections, everyone seems to put a very big importance on what they wear when taking the next step in their career.
Last Monday night, dozens of young women arrived in Brooklyn, New York for the 2024 WNBA Draft. While everyone looked impeccable, a few stood out with their stellar outfits.
Closing the Gap: Addressing Wage Disparity in Professional Basketball
Despite Clark's undeniable talent and the immense viewership she attracted during the March Madness final game, where she brought in a record-breaking 18 million+ viewers, her salary pales in comparison to that of her male counterparts in the NBA. This begs the question: why do the figures not reflect the impact and popularity of women's basketball?
March Madness Women's Basketball Shines Brighter Than Ever
Last Friday's highly anticipated matchup between Iowa and UConn drew an astonishing 14.2 million viewers, peaking at 17 million, making it the most-watched basketball game at any level on ESPN and the most-watched women's hoops game in the past 30 years. This game even outperformed nearly all regular-season college football games this season, solidifying its place as ESPN's second-most watched non-football telecast ever!
Caitlin Clark: Revolutionizing Women's Basketball, One Game at a Time
Clark's meteoric rise to fame has been nothing short of remarkable. Her electrifying performances have captivated audiences and earned her widespread recognition beyond the confines of her collegiate career. With her remarkable talent, Clark has become a beacon of inspiration for aspiring female athletes everywhere, proving that gender is no barrier to success in sports.
Adidas Canada Signs UConn Senior Aaliyah Edwards, Furthering Commitment to Women's Sports
Adidas Canada has taken another stride in its dedication to women's sports by welcoming UConn senior Aaliyah Edwards to its prestigious roster of athletes. This significant move underscores the brand's unwavering support for female athletes, amplifying their voices and opportunities on the global stage.
TOMME x Ed Hardy Drop New Collaboration
Innovative streetwear brand TOMME teams up with the iconic Ed Hardy brand to create a limited-edition basketball bag that’s a ‘slam dunk’.
Ed Hardy x TOMME unleashes a slam dunk with an exclusive basketball bag collaboration.
The Syd + TP Show: From Benchwarmers to WNBA Royalty
Picture this: a reality show where two ballers are on a mission to transform themselves from sideline stars to the faces of the WNBA. Sounds like a slam dunk, right? Well, it's not just any show; it's THE show, and it's got that energy that's got everyone talking.
DAZN makes women’s sport free to air in the UK
DAZN is removing the paywall for its live women’s soccer coverage in the UK and has called on all stakeholders to create a commercial platform for future growth in the women’s game.
The Rise of Athletes as Fashion Royalty: From Courtside to Front Row
The intertwining of sports and fashion has ushered in a new era where athletes are celebrated as fashion royalty. The endorsement deals, front-row appearances, and collaborations with luxury brands have turned the runway into a second arena for these athletes to showcase their prowess. As sports and fashion continue to evolve together, we can expect this trend to deepen, creating more opportunities for emerging athletes to make their mark in the glamorous world of high fashion.
NCAA and ESPN Drop a $920M Bomb: Women's March Madness in the Mix!
NCAA and ESPN just dropped the mic with a $920 million bomb, rewriting the playbook for women's sports. This ain't just a deal; it's a historic shift that's gonna leave its mark on the game. Women's March Madness is part of the action, and we're all in for the ride. Bigger, better, historic – the game just levelled up!
Embracing the Year of the Mamba: Nike's Kobe Signature Series 2024
As we enter the Year of the Mamba in 2024, the anticipation for the latest additions to the Kobe collection is palpable. Nike continues to honor Kobe Bryant's indelible mark on the game and the sneaker culture, ensuring that the Mamba mentality lives on with every step taken in his iconic signature sneakers.
Queens of the Court: Celebrating the Most Influential and Successful Women in the WNBA
As we celebrate the influential and successful women who've graced the WNBA, let's also remember the countless others who've contributed to the growth and success of women's basketball. These players are not just athletes; they're trailblazers, advocates, and inspirations for generations to come. So here's to the queens of the court, past, present, and future—may their legacy continue to shine brightly in the world of women's basketball!
More Than A Game: An Exciting Beginners Introduction to the WNBA
The WNBA in a Nutshell: Imagine the energy of a buzzer-beater, the finesse of a no-look pass, and the intensity of a slam dunk—all wrapped up in a league that's driven by fierce competition and sheer determination. The WNBA, founded in 1996, emerged as a ground breaking platform for women's professional basketball in the United States. Since then, it has grown into a global phenomenon, captivating audiences with its fast-paced games, skilled athletes, and unwavering passion for the sport.
Jordan Brand Unveils Air Jordan 4 WNBA 'First Class': A Sneak Peek into Exclusivity
But here's the real scoop – Kelsey Amy spilled the tea on Instagram, revealing that these kicks are made exclusively for our WNBA queens. And when she says "queens," she means those incredible athletes who are not just ruling the court but also making waves beyond, shaping a future where strength and style go hand in hand.
Sabrina Ionescu reflects on releasing her signature shoe
NY Liberty star Sabrina Ionescu (pronounced yo-NESS-coo) published a personal essay on Wednesday about her experience releasing the Sabrina 1s, her first Nike shoe and only the 12th signature shoe in WNBA history.
Kim Kardashian's SKIMS and the (W)NBA: A Game-Changing Partnership That Transcends Fashion and Sports?
In the fast-paced world of fashion and sports, unexpected collaborations often yield groundbreaking results. One such partnership that caught the attention of both enthusiasts and industry experts in 2023 was the unique alliance between Kim Kardashian's SKIMS and the National Basketball Association (NBA) & WNBA.
The NBA / WNBA Tunnel Walks: Where Basketball Meets High Fashion
Basketball has transcended the boundaries of the court to influence the world of fashion in unprecedented ways. NBA and WNBA players are no longer just athletes; they've become fashion icons. The pre-game 'tunnel walk,' a tradition where players make their grand entrances before a game, has evolved into a remarkable fashion marketing moment. Basketball has undeniably influenced fashion and now athletes have turned their arena entrances into fashion shows, so let's delve into the intriguing world of tunnel fashion.
How to Perfectly Match Sneakers with Your Handbag
In the world of fashion, creating a well-coordinated and stylish look is a true art. One aspect that perhaps gets overlooked but can make a significant difference in your outfit is the pairing of your sneakers with your handbag. Should they match? How do you achieve the perfect harmony between your footwear and accessory? So let's explore the nuances of matching sneakers with handbags and provide some practical tips to help you elevate your style game.
Slam Dunk Style: The Overlap and Influence of Basketball on Fashion
When it comes to fashion, inspiration can come from the most unexpected places. One such unexpected source of sartorial influence is the sport of basketball. Over the years, basketball has not only captured the hearts of sports enthusiasts but has also made a significant impact on the world of fashion. Its clear that throughout its history there has been a clear overlap and influence of basketball on the fashion industry and it continues today from sneakers to the concrete runway.