DAZN makes women’s sport free to air in the UK
DAZN, one of the leading sports media platform, has recently made a groundbreaking move by making women's football free to air in the UK. This is a groundbreaking decision that not only demonstrates their commitment to promoting gender equality in sports but also highlights their dedication to expanding the reach of women's football.
By making women's football free to air, DAZN has removed the barrier of subscription fees, allowing more fans to access and enjoy the games. This move is a significant step towards increasing the visibility and popularity of women's football in the UK. It provides a platform for talented female athletes to showcase their skills and inspire the next generation of players. And we are here for it!
In addition to making women's football accessible to a wider audience, DAZN has also called for an industry-wide plan for commercial growth 👏🏼
This initiative aims to create a sustainable and profitable ecosystem for women's football, ensuring that it receives the recognition and support it deserves.
They also put in a call for an industry-wide plan for commercial growth which is crucial for the long-term success and development of women's football. It recognizes the need for investment and sponsorship opportunities to drive the growth of the sport. By working together with other stakeholders in the industry, DAZN hopefully aims to create a comprehensive strategy that will attract more sponsors, broadcasters, and advertisers to women's football.
This is a positive step and the commercial growth plan proposed by DAZN and with increased commercial investment, sponsorship and broadcasting deals will result in more televised matches, improved coverage, and enhanced fan experiences. This will help to build a larger and more passionate fan base for women's football in the UK.
DAZN's decision to make women's football free to air and their call for an industry-wide plan for commercial growth are significant milestones in the advancement of women's sports. By breaking down barriers and advocating for the development of the sport, DAZN is playing a pivotal role in creating a more inclusive and equitable sports industry.
Hopefully more platforms follow suit and we can expect to see significant advancements in women's football in the near future ⚽️