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Adidas Canada Signs UConn Senior Aaliyah Edwards, Furthering Commitment to Women's Sports

Adidas Canada Signs UConn Senior Aaliyah Edwards, Furthering Commitment to Women's Sports

Adidas Canada has taken another stride in its dedication to women's sports by welcoming UConn senior Aaliyah Edwards to its prestigious roster of athletes. This significant move underscores the brand's unwavering support for female athletes, amplifying their voices and opportunities on the global stage.
TOMME x Ed Hardy Drop New Collaboration

TOMME x Ed Hardy Drop New Collaboration

Innovative streetwear brand TOMME teams up with the iconic Ed Hardy brand to create a limited-edition basketball bag that’s a ‘slam dunk’.

Ed Hardy x TOMME unleashes a slam dunk with an exclusive basketball bag collaboration.

Kim Kardashian's SKIMS and the (W)NBA: A Game-Changing Partnership That Transcends Fashion and Sports?

Kim Kardashian's SKIMS and the (W)NBA: A Game-Changing Partnership That Transcends Fashion and Sports?

In the fast-paced world of fashion and sports, unexpected collaborations often yield groundbreaking results. One such partnership that caught the attention of both enthusiasts and industry experts in 2023 was the unique alliance between Kim Kardashian's SKIMS and the National Basketball Association (NBA) & WNBA.
The NBA / WNBA Tunnel Walks: Where Basketball Meets High Fashion

The NBA / WNBA Tunnel Walks: Where Basketball Meets High Fashion

Basketball has transcended the boundaries of the court to influence the world of fashion in unprecedented ways. NBA and WNBA players are no longer just athletes; they've become fashion icons. The pre-game 'tunnel walk,' a tradition where players make their grand entrances before a game, has evolved into a remarkable fashion marketing moment. Basketball has undeniably influenced fashion and now athletes have turned their arena entrances into fashion shows, so let's delve into the intriguing world of tunnel fashion.
How to Perfectly Match Sneakers with Your Handbag

How to Perfectly Match Sneakers with Your Handbag

In the world of fashion, creating a well-coordinated and stylish look is a true art. One aspect that perhaps gets overlooked but can make a significant difference in your outfit is the pairing of your sneakers with your handbag. Should they match? How do you achieve the perfect harmony between your footwear and accessory? So let's explore the nuances of matching sneakers with handbags and provide some practical tips to help you elevate your style game.
Slam Dunk Style: The Overlap and Influence of Basketball on Fashion

Slam Dunk Style: The Overlap and Influence of Basketball on Fashion

When it comes to fashion, inspiration can come from the most unexpected places. One such unexpected source of sartorial influence is the sport of basketball. Over the years, basketball has not only captured the hearts of sports enthusiasts but has also made a significant impact on the world of fashion. Its clear that throughout its history there has been a clear overlap and influence of basketball on the fashion industry and it continues today from sneakers to the concrete runway.