In the fast-paced, ever-evolving world of sports, women’s sports are no longer just a side story—they're the main event. For years, outdated myths and half-baked assumptions side-lined women’s sports, but the game has changed. If your brand is still sleeping on this, it’s time to wake up. Women’s sports are not just “emerging”; they’ve become a cultural juggernaut, rewriting the rules of engagement, fandom, and business.

Yesterday, history was made at Ashton Gate as US rugby star Ilona Maher made her UK debut for the Bristol Bears. The energy was electric, the stakes were high, and the record-breaking home crowd of 9,248 fans turned out to witness something truly special. This wasn’t just a win for rugby—it was a monumental moment for women’s sport.

Few outfits over the course of a professional athlete's life, if any, are a bigger deal than the draft outfit.

From NFL hopefuls to NBA draftees to WNBA selections, everyone seems to put a very big importance on what they wear when taking the next step in their career.

Last Monday night, dozens of young women arrived in Brooklyn, New York for the 2024 WNBA Draft. While everyone looked impeccable, a few stood out with their stellar outfits.

Innovative streetwear brand TOMME teams up with the iconic Ed Hardy brand to create a limited-edition basketball bag that’s a ‘slam dunk’.

Ed Hardy x TOMME unleashes a slam dunk with an exclusive basketball bag collaboration.